{"id":642,"date":"2024-11-17T20:19:45","date_gmt":"2024-11-17T17:19:45","guid":{"rendered":"http:\/\/cihatguven.com\/?p=642"},"modified":"2024-11-17T20:20:12","modified_gmt":"2024-11-17T17:20:12","slug":"illuminare-akhisarin-destinasyon-pazarlamasi-hikayesi","status":"publish","type":"post","link":"https:\/\/cihatguven.com\/index.php\/2024\/11\/17\/illuminare-akhisarin-destinasyon-pazarlamasi-hikayesi\/","title":{"rendered":"\u201c\u0130lluminare\u201d: Akhisar&#8217;\u0131n Destinasyon Pazarlamas\u0131 Hikayesi"},"content":{"rendered":"<div class='flex_column av-7r2si-63211dc5f7be4db402b4f32cff5ad462 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div '     ><p><section  class='av_textblock_section av-m3lv35ck-36e4f3822a69c37b99d6334eceaa8008'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span class=\"s2\">\u201c\u0130lluminare\u201d: Akhisar&#8217;\u0131n Destinasyon Pazarlamas\u0131 Hikayesi<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m3lv3092-6234a0f2d444cc59922fbffd29f8a0ef'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Akhisar, tarih boyunca bir\u00e7ok medeniyete ev sahipli\u011fi yapm\u0131\u015f, k\u00fclt\u00fcr\u00fc, yemekleri ve do\u011fal g\u00fczellikleriyle dikkat \u00e7eken bir il\u00e7emizdir. Ancak turizm potansiyeli tam anlam\u0131yla kullan\u0131lam\u0131yordu. 2012 y\u0131l\u0131nda Akhisar Belediyesi ile yolumuz kesi\u015fti ve destinasyon pazarlama \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131k.<\/p>\n<p>DBelediye Ba\u015fkan\u0131 Salih H\u0131zl\u0131 ve Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u00d6mer \u0130\u015f\u00e7i&#8217;nin vizyonu ve deste\u011fiyle, Akhisar&#8217;\u0131n potansiyelinin ke\u015ffi i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fck. Sokaklar\u0131nda y\u00fcr\u00fcd\u00fck, yerel yemeklerini tatmaya gittik, halkla ve esnafla tan\u0131\u015ft\u0131k. Toplant\u0131lar d\u00fczenleyerek, veri toplad\u0131k ve bir ileti\u015fim plan\u0131 haz\u0131rlad\u0131k. Bu s\u00fcre\u00e7te en b\u00fcy\u00fck heyecan\u0131m\u0131z, belediye ekibi ve ajans ekibimiz aras\u0131ndaki koordinasyon ve i\u015f birli\u011fiydi.<\/p>\n<p>\u0130stanbul&#8217;daki merkez ofisimizde kapsaml\u0131 bir destinasyon ekibi kurduk. Turizm sekt\u00f6r\u00fcnde deneyimli profesyoneller, yarat\u0131c\u0131 direkt\u00f6rler, metin yazarlar\u0131, ileti\u015fimciler, tasar\u0131mc\u0131lar ve foto\u011fraf sanat\u00e7\u0131s\u0131 Mehmet Okutan&#8217;dan olu\u015fan ekibimiz, Akhisar&#8217;\u0131n potansiyelini ortaya \u00e7\u0131karmak i\u00e7in kapsaml\u0131 ara\u015ft\u0131rmalar yapt\u0131.<\/p>\n<p>Yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar sonucu ilk stratejimiz; Akhisar&#8217;\u0131n turizm destinasyonlar\u0131na ula\u015fan yol \u00fcst\u00fc bir durak olmas\u0131 gerekti\u011fini belirledik. Yolculuk s\u0131ras\u0131nda en az yar\u0131m g\u00fcnlerini Akhisar&#8217;da ge\u00e7irmeleri, yerel yemekleri tatmalar\u0131, m\u00fczeyi ziyaret etmeleri ve y\u00f6resel \u00fcr\u00fcnleri sat\u0131n almalar\u0131 i\u00e7in hareket planlar\u0131 haz\u0131rlad\u0131k.<\/p>\n<p>\u0130kinci stratejimiz, kent merkezindeki antik kent Thyateira&#8217;ya odaklanmakt\u0131. \u0130ncil&#8217;de ge\u00e7en 7 kentten biri olan Thyateira, Roma D\u00f6nemi&#8217;nden kalma tarihi bir mekand\u0131 ve Akhisar&#8217;\u0131n \u00f6nemli bir turistik noktas\u0131yd\u0131. Bu do\u011frultuda, antik kentin markala\u015fmas\u0131 ve Roma ile ileti\u015fim kurulmas\u0131 amac\u0131yla \u00e7e\u015fitli etkinlikler d\u00fczenledik.<\/p>\n<p>Kentin stratejisi, kurumsal kimli\u011fi, materyalleri, promosyonlar\u0131, foto\u011fraf ve videolar\u0131 gibi t\u00fcm arg\u00fcmanlar\u0131 haz\u0131rlad\u0131k. \u0130lk olarak \u0130stanbul Taksim metrosunda yo\u011fun kat\u0131l\u0131ml\u0131 &#8220;Akhisar Kadrajlar\u0131&#8221; isimli foto\u011fraf sergisi d\u00fczenledik. Hemen ard\u0131ndan \u0130stiklal Caddesi \u00fczerinde &#8220;\u00c7a\u011flak Festivali&#8221; temal\u0131 bir etkinlik d\u00fczenledik. Sergimizi Antalya Havaliman\u0131 D\u0131\u015f Hatlar \u00e7\u0131k\u0131\u015f\u0131nda da a\u00e7t\u0131k ve son olarak \u0130zmir \u00c7e\u015fme Kalesi&#8217;nde sergiledik.<\/p>\n<p>Bu s\u00fcre\u00e7te Roma ile ileti\u015fimimiz yo\u011fun bir \u015fekilde s\u00fcrd\u00fc. D\u00f6nemin Vatikan B\u00fcy\u00fckel\u00e7isi Kenan G\u00fcrsoy ile, Roma&#8217;da bir\u00e7ok b\u00fcy\u00fckel\u00e7i, siyasi, sivil toplum kurulu\u015flar\u0131, akademisyenler ve turizm profesyonellerinin kat\u0131l\u0131m\u0131yla b\u00fcy\u00fck bir sergi d\u00fczenledik.<\/p>\n<p>T\u00fcm bu \u00e7al\u0131\u015fmalar sonucu, Akhisar&#8217;\u0131n turizm potansiyeli daha iyi anla\u015f\u0131lmaya ba\u015fland\u0131 ve yerel destinasyon pazarlamas\u0131 noktas\u0131nda T\u00fcrkiye&#8217;deki en iyi \u00f6rneklerden biri haline geldi. Bu ba\u015far\u0131n\u0131n arkas\u0131nda, ekip olarak y\u0131lmadan \u00e7al\u0131\u015fmam\u0131z, belediye ekibi ve ajans ekibimiz aras\u0131ndaki uyumlu i\u015f birli\u011fi ve \u00f6ncelikli stratejilerimizin belirli bir d\u00fczen ve plan dahilinde uygulanmas\u0131 yat\u0131yordu.<\/p>\n<p>Akhisar hikayemiz, destinasyon pazarlamas\u0131 alan\u0131nda bir ba\u015far\u0131 hikayesi olarak \u00f6rnek te\u015fkil etmektedir. K\u00fc\u00e7\u00fck bir il\u00e7enin turizm potansiyelini harekete ge\u00e7irmek i\u00e7in iyi bir planlama, koordinasyon ve tak\u0131m \u00e7al\u0131\u015fmas\u0131 ne kadar \u00f6nemli oldu\u011funu bizlere bir kez daha hat\u0131rlatm\u0131\u015ft\u0131r.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":2,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":644,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts\/642\/revisions\/644"}],"wp:attachment":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}