{"id":658,"date":"2024-11-17T20:32:25","date_gmt":"2024-11-17T17:32:25","guid":{"rendered":"http:\/\/cihatguven.com\/?p=658"},"modified":"2024-11-17T20:32:25","modified_gmt":"2024-11-17T17:32:25","slug":"aizonai-2000-yil-oncesine-buyuleyici-bir-yolculuk","status":"publish","type":"post","link":"https:\/\/cihatguven.com\/index.php\/2024\/11\/17\/aizonai-2000-yil-oncesine-buyuleyici-bir-yolculuk\/","title":{"rendered":"\u201cAizonai\u201d 2000 y\u0131l \u00f6ncesine b\u00fcy\u00fcleyici bir yolculuk!"},"content":{"rendered":"<div class='flex_column av-7r2si-63211dc5f7be4db402b4f32cff5ad462 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div '     ><p><section  class='av_textblock_section av-m3lv35ck-36e4f3822a69c37b99d6334eceaa8008'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span class=\"s2\">\u201cAizonai\u201d 2000 y\u0131l \u00f6ncesine b\u00fcy\u00fcleyici bir yolculuk!<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m3lv3092-6234a0f2d444cc59922fbffd29f8a0ef'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marka kent \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz d\u00f6nemde bir\u00e7ok yerel y\u00f6netimle tan\u0131\u015f\u0131yor ve kentlerimizin markala\u015fmas\u0131 i\u00e7in neler yapabilece\u011fimizi anlat\u0131yorduk. Bu s\u00fcre\u00e7te, K\u00fctahya Valili\u011finin a\u00e7t\u0131\u011f\u0131 bir konkurda ba\u015far\u0131l\u0131 olduk ve K\u00fctahya&#8217;n\u0131n tan\u0131t\u0131m\u0131 i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131k. Ancak siyan\u00fcr krizi sebebiyle b\u00fct\u00e7e ertelenince, gen\u00e7 ve vizyonel bir kaymakam olan \u00d6mer Bilgin sayesinde il\u00e7esi olan \u00c7avdarhisar&#8217;a davet edildik.<\/p>\n<p>Burada ilk markakentler \u00e7al\u0131\u015fmam\u0131z\u0131 ger\u00e7ekle\u015ftirdik ve \u00c7avdarhisar il\u00e7esi \u00f6zelinde destinasyon pazarlamas\u0131 konusunda ilk pratik tecr\u00fcbemizi kazand\u0131k. \u00c7avdarhisar&#8217;\u0131n en \u00f6nemli stratejik \u00f6zelli\u011fi, Aizanoi antik kentiydi. Bizim hedefimiz ise, b\u00fcy\u00fck\u015fehirlerden hafta sonu yerel ziyaret\u00e7ileri \u00e7ekmekti. Bu amaca y\u00f6nelik olarak \u0130stanbul&#8217;da \u00e7e\u015fitli noktalarda tan\u0131t\u0131m etkinlikleri d\u00fczenledik.<\/p>\n<p>Tabii, ekibimizle birlikte ger\u00e7ekle\u015ftirdi\u011fimiz bu \u00e7al\u0131\u015fmalar\u0131n ba\u015far\u0131s\u0131nda onlar\u0131n katk\u0131s\u0131 b\u00fcy\u00fck oldu. Rahmetli foto\u011fraf sanat\u00e7\u0131m\u0131z Mehmet Okutan, \u0130leti\u015fimci K\u00fcr\u015fat Okutmu\u015f, Dijital \u0130\u015flerde Eray Sar\u0131ca, Metin yazar\u0131 \u0130brahim Ba\u015fer ve d\u00f6nemin Ajans Ba\u015fkan\u0131 Murat Oktay, benimle birlikte olu\u015fturdu\u011fumuz beyin tak\u0131m\u0131 ile birlikte b\u00fcy\u00fck bir \u00f6zveriyle \u00e7al\u0131\u015ft\u0131lar. Mevcut bilgi ve tecr\u00fcbemizin yan\u0131 s\u0131ra, kamu sekt\u00f6r\u00fcn\u00fc ve yerel y\u00f6netimleri iyi tan\u0131mam\u0131z, ba\u015far\u0131 i\u00e7in \u00e7ok \u00f6nemliydi.<\/p>\n<p>Marka kent \u00e7al\u0131\u015fmalar\u0131 konusunda mevcut bilgi ve tecr\u00fcbemiz, yerel y\u00f6netimleri \u00e7ok iyi tan\u0131yor olmam\u0131z, ba\u015far\u0131l\u0131 bir ekibimizin bulunmas\u0131 ve d\u00fcnya \u00f6rneklerini inceleyip e\u011fitimler almam\u0131z bize b\u00fcy\u00fck avantajlar sa\u011flad\u0131. K\u00fctahya Valili\u011fi taraf\u0131ndan a\u00e7\u0131lan konkur sayesinde elde etti\u011fimiz deneyimler ve \u00c7avdarhisar il\u00e7esi \u00f6zelinde y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar, ajans\u0131m\u0131z i\u00e7in \u00f6nemli bir ba\u015flang\u0131\u00e7 oldu.<\/p>\n<p>Kaymakam \u00d6mer Bilgin&#8217;in de deste\u011fiyle \u00c7avdarhisar il\u00e7esinde ger\u00e7ekle\u015ftirdi\u011fimiz ilk marka kent \u00e7al\u0131\u015fmalar\u0131m\u0131z, ekibimizin koordinasyonu ve i\u015f birli\u011fi sayesinde ba\u015far\u0131l\u0131 bir \u015fekilde tamamland\u0131. Kentin stratejisi, tan\u0131t\u0131m materyalleri, promosyonlar\u0131 ve \u0130stanbul \u00f6zelinde d\u00fczenlenen etkinlikler, ekip olarak yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar\u0131n bir sonucuydu. \u00c7avdarhisar&#8217;\u0131n Aizanoi antik kenti, hedefledi\u011fimiz hafta sonu turizmi i\u00e7in stratejik bir nokta olu\u015fturuyordu. B\u00fcy\u00fck\u015fehirlerden hafta sonu ziyaret\u00e7ileri \u00e7ekmek i\u00e7in yo\u011fun \u00e7aba g\u00f6sterdik. Ekibimizle birlikte ger\u00e7ekle\u015ftirdi\u011fimiz bu \u00e7al\u0131\u015fmalar sayesinde, \u00c7avdarhisar il\u00e7esi T\u00fcrkiye&#8217;de \u00f6rnek g\u00f6sterilecek bir marka kent haline geldi.<\/p>\n<p>Aizanoi antik kenti, \u00c7avdarhisar il\u00e7esinin en \u00f6nemli turistik destinasyonu olarak hedefledi\u011fimiz hafta sonu turizmi konusunda b\u00fcy\u00fck bir rol oynad\u0131. Tarihi kal\u0131nt\u0131lar, k\u00fclt\u00fcrel etkinlikler ve yerel yemekler, ziyaret\u00e7ilerin ilgi oda\u011f\u0131 haline geldi. \u0130stanbul&#8217;da ger\u00e7ekle\u015ftirdi\u011fimiz tan\u0131t\u0131m etkinlikleri de bize b\u00fcy\u00fck destek sa\u011flad\u0131 ve Aizanoi antik kentinin tan\u0131t\u0131m\u0131na katk\u0131da bulundu.<\/p>\n<p>Marka kent \u00e7al\u0131\u015fmalar\u0131, yerel y\u00f6netimlerin turizm potansiyelini ortaya \u00e7\u0131karmas\u0131 ve kentlerimizin markala\u015fmas\u0131 i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Y\u0131llar \u00f6ncesinde ba\u015flad\u0131\u011f\u0131m\u0131z marka kent \u00e7al\u0131\u015fmalar\u0131m\u0131z sayesinde, Aizanoi antik kenti bug\u00fcn hala turistik destinasyonlar aras\u0131nda<\/p>\n<p>Sonu\u00e7 olarak, Ajans\u0131m\u0131z\u0131n ba\u015far\u0131s\u0131, ekip olarak yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar\u0131n bir sonucuydu. \u00d6zverili ve uyumlu \u00e7al\u0131\u015fmalar\u0131m\u0131z, yerel destinasyon pazarlama ve marka kent \u00e7al\u0131\u015fmalar\u0131nda T\u00fcrkiye&#8217;de \u00f6nc\u00fc olmam\u0131za yard\u0131mc\u0131 oldu. \u0130lk ad\u0131m\u0131m\u0131z\u0131 \u00c7avdarhisar&#8217;da att\u0131k, ama bu ba\u015far\u0131y\u0131 daha bir\u00e7ok il\u00e7e ve kentte s\u00fcrd\u00fcrd\u00fck. Ajans\u0131m\u0131z\u0131n hedefi, T\u00fcrkiye&#8217;nin turizm potansiyelini ke\u015ffetmek ve yerel dinamiklerini harekete ge\u00e7irmekti. Bu hedef do\u011frultusunda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar, bizim i\u00e7in b\u00fcy\u00fck bir gurur kayna\u011f\u0131d\u0131r.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-658","post","type-post","status-publish","format-standard","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":1,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/posts\/658\/revisions\/659"}],"wp:attachment":[{"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/categories?post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cihatguven.com\/index.php\/wp-json\/wp\/v2\/tags?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}